BG葆格荟《MASTERPIECE》2.0 荣获“瓷砖设计金奖”，以设计引领行业发展 BG Gallery *MASTERPIECE* 2.0 Wins the “Gold Award for Tile Design,” Leading Industry Development through Design
意式灵感与中国创变：
探索陶瓷产业的未来之路
在当今全球化的背景下，中国陶瓷产业正经历着前所未有的变革与创新。BG葆格荟的李伟成先生，在这次演讲中，深入探讨了意大利与中国陶瓷产业之间的差异，并分享了他对未来发展的见解。
Italian Inspiration Meets Chinese Innovation:
Exploring the Future of the Ceramic Industry
In today’s globalized landscape, China’s ceramic industry is undergoing unprecedented transformation and innovation.In this speech, Mr. Li Weicheng of BG BOGE HUI offers an in-depth exploration of the contrasts between the Italian and Chinese ceramic sectors,while sharing his insights on the path forward for the industry’s future development.
意大利陶瓷：工艺与设计的双引擎
意大利陶瓷之所以能够在全球市场上占据领先地位，主要得益于其在工艺和设计上的双重优势。2024年的博洛尼亚展上，
意大利展示了定位胶水干粒技术和定位结晶釉技术，这些技术让瓷砖表面的质感、光感和层次感达到了前所未有的精准和细腻程度。
意大利品牌如IMOLA、ABK、IRIS等，不仅在工艺上精益求精，更在设计理念上不断突破。例如，FLORIM通过与艺术家的合作，
创造出具有深刻文化内涵的产品；EMIL集团则通过LUMIA透光石系列，展现了设计概念的前瞻引领。
Italian Ceramics: Powered by Craftsmanship and Design
Italy’s leading position in the global ceramic market is largely driven by its dual strengths in craftsmanship and design. At the 2024 Cersaie Exhibition in Bologna, Italy showcased cutting edge innovations such as precision dry granule positioning and crystal glaze technologies. These advancements have elevated the texture, light reflection, and visual depth of ceramic surfaces to an unprecedented level of refinement and precision.
Italian brands like IMOLA, ABK, and IRIS not only strive for perfection in craftsmanship but also constantly push the boundaries of design. For example, FLORIM collaborates with artists to create products rich in cultural significance, while the EMIL Group leads the way with forward-thinking concepts, as seen in their LUMIA translucent stone series.
中国陶瓷：从制造到创变
面对意大利这样的标杆，中国陶瓷产业如何破局？BG葆格荟给出了自己的答案：从技术追随迈向设计自觉。BG葆格荟已经在2025年初
全面实现意大利最新的工艺技术，并在此基础上进行原创设计探索。
BG葆格荟推出的“高迪系列”和“珍兽系列”，分别从建筑艺术和时尚界汲取灵感，力求打破传统瓷砖的刻板印象，赋予产品独特的艺术表现力。
Chinese Ceramics: From Manufacturing to Creative Transformation
Faced with industry benchmarks like Italy, how can China’s ceramic sector break through?
BG Gallery offers its answer: shifting from technical imitation to design consciousness.By early 2025, BG BOGE HUI will have fully adopted Italy’s latest craftsmanship technologies and built upon them to embark on original design innovation.
The brand’s “Gaudí Series” and “Mythical Beasts Series” draw inspiration from architectural artistry and the world of fashion respectively, aiming to break free from the conventional perceptions of ceramic tiles and infuse each product with a unique artistic expression.
跨界融合：岩板的新时代
随着岩板的崛起，跨界材料的融合成为趋势。ANTOLINI和Boffi等高端品牌开始应用岩板，这标志着岩板作为一种高性能、高颜值的新材料，
已经成功渗透到了顶级家居成品领域。
Cross-Disciplinary Fusion: A New Era for Sintered Stone
With the rise of sintered stone, material integration across industries has become a growing trend.
High-end brands such as ANTOLINI and Boffi have begun incorporating sintered stone into their designs, signaling its successful entry into the world of premium home furnishings. As a material that combines high performance with striking aesthetics, sintered stone is redefining the boundaries of modern interior applications.
第39届中国国际陶瓷工业展览会即将迎来重磅环节——第二届“新质杯”中国瓷砖设计与工艺创新评选。在这场以“新质生产力驱动产业变革”为主题的论中，BG葆格荟凭借《MASTERPIECE》2.0系列“1200x2780mm”大板产品，从数百件参评作品中脱颖而出，斩获“瓷砖设计金奖”。这一奖项不仅是对其产品
设计、工艺的认可，更标志着中国建陶行业从“制造”到“智造”的跨越式发展。
The 39th China International Ceramic Industry Exhibition is about to feature a major highlight — the 2nd “New Quality Cup” China Tile Design and Craft Innovation Awards.Centered around the theme “New Quality Productivity Driving Industry Transformation,BG Gallery stood out from hundreds of entries with its MASTERPIECE 2.0 series large slab product measuring 1200x2780mm, winning the “Gold Award for Tile Design.This accolade not only recognizes the excellence of its product design and craftsmanship but also symbolizes a leap forward in China’s ceramic industry — from traditional manufacturing to intelligent manufacturing.
《MASTERPIECE》2.0系列岩板 | 获奖核心解析
一、规格革新：
大尺寸突破空间美学边界
趋势前瞻性：该规格延续了BG葆格荟对国际设计趋势的敏锐洞察。早在2023年，品牌联合创始人李伟成就指出1200×1200mm方形砖将成为主流，
而1200x2780mm大规格尺寸进一步突破传统矩形边界，契合博洛尼亚展“立体”与“突破”的设计，为空间设计提供更自由的拼接可能性。
应用场景升级：超大规格减少接缝，增强空间整体感，尤其适合高端住宅、商业空间的背景墙与地面铺贴，实现“少切割、高还原”的视觉效果。
MASTERPIECE 2.0 Series Sintered Stone | Award-Winning Highlights Analysis
1. Specification Innovation:
Breaking Spatial Aesthetic Boundaries with Large Dimensions
Trend Forecasting: This specification continues BG Gallery keen insight into international design trends. As early as 2023, the brand’s co-founder Li Weicheng predicted that 1200×1200mm square tiles would become mainstream. The oversized 1200×2780mm slabs further push beyond traditional rectangular limits, aligning with the “three dimensional” and “breakthrough” design themes showcased at the Bologna Exhibition, offering greater freedom for spatial composition.
Upgraded Application Scenarios: The ultra-large format reduces joints, enhancing spatial continuity—especially suited for high-end residential and commercial projects’ feature walls and flooring, achieving a “minimal cutting, high fidelity” visual effect.
二、工艺升级：
双重技术缔造材质艺术
定位结晶釉工艺
工艺升级：当原料在高温熔炉中熔融，如同一场元素的狂欢，冷却过程则像是大自然的鬼斧神工，精准地决定着釉料中晶体的生长形态和大小，最终形成的结晶效果，是无数微观晶体有序排列的杰作，每一个结晶都是自然与科技融合的独特印记。
2. Craftsmanship Upgrade:
Dual Technologies Creating Material Artistry
Sychronized Digital Shining Glaze
Craft Enhancement: When raw materials melt in the high-temperature kiln, it resembles a vibrant celebration of elements. The cooling process, akin to nature’s masterful craftsmanship, precisely determines the growth pattern and size of crystals within the glaze. The resulting crystalline effect is a masterpiece of countless microscopic crystals arranged in perfect order—each crystal bearing a unique mark of the fusion between nature and technology.
视觉效果：定位结晶釉工艺赋予岩板的视觉效果，是一场色彩与光影的盛宴。在岩板表面，结晶效果如同夜空中闪烁的繁星，色彩鲜艳且层次丰富，
每一块瓷砖都像是一幅流动的画卷。
Visual Effect:The crystal glaze positioning technique endows the sintered stone with a visual spectacle—a feast of color and light. On the surface, the crystalline effect resembles twinkling stars in the night sky, vibrant in color and rich in layers. Each tile appears as a flowing masterpiece, like a moving canvas.
定位胶水干粒工艺
工艺升级：以高精度的数码技术喷印胶水与叠加多重干粒技术，实现立体肌理与平面纹理精准对位、视觉与触觉自然同步，从立体肌理微妙变化还原、原生纹理色彩还原、自然触感还原等多维度塑造形态自然生动、层次丰富细腻的肌纹一体的材质之美。
Sychronized Digital Glue
Craft Enhancement: Utilizing high-precision digital technology to print adhesive combined with multiple layers of dry granules, this technique achieves exact alignment between three-dimensional textures and surface patterns, synchronizing visual and tactile experiences naturally. From subtle variations in 3D texture restoration, faithful color reproduction of original patterns, to authentic natural touch, it multidimensionally shapes a material beauty that is vivid, richly layered, and seamlessly integrated in texture.
视觉效果：以微米级胶水精准锚定天然矿物干粒，实现纹理的立体肌理复刻。每一处凹凸均为可控的微雕艺术，突破平面釉面局限，赋予瓷砖如风化岩层的真实触感。
Visual Effect:Micron-level precision adhesive anchors natural mineral granules to faithfully replicate three-dimensional textures. Every contour and relief is a controlled micro-sculptural art piece, breaking the limitations of flat glazed surfaces and endowing the tile with a tactile realism reminiscent of weathered rock formations.
三、设计哲学：
溯源材质美学，激活空间叙事
自然主义表达：设计灵感回归材质本源，呼应国际流行的“回归自然”风潮，通过工艺细节还原石材天然裂隙与矿物脉络。空间叙事能力：超大规格与复杂工艺的结合，使《MASTERPIECE》2.0系列岩板成为空间艺术装置，契合BG葆格荟“审美红利”战略——以差异化美学满足高端用户对独特设计的追求，规避同质化竞争。
3. Design Philosophy:
Rooted in Material Aesthetics, Revitalizing Spatial Narratives
Naturalistic Expression: The design draws inspiration from the fundamental nature of materials, resonating with the global trend of “returning to nature.” Through intricate craftsmanship, it authentically replicates natural stone fissures and mineral veins.
Spatial Narrative Power: The fusion of oversized formats and advanced techniques elevates the MASTERPIECE 2.0 sintered stone series into spatial art installations, perfectly aligning with BG Gallery“Aesthetic Dividend” strategy—
leveraging differentiated aesthetics to meet the high-end market’s demand for unique design while avoiding homogenized competition.
