Brand Introduction 品牌简介
Individuality
Positioning
BG葆格荟是一个源自西班牙的高端艺术瓷砖品牌,以“艺术化、高端化、个性化”为核心定位。我们融汇西班牙原创设计基因与全球领先工艺,通过“纯进口品牌+授权生产品牌”的组合模式,为中国追求极致品位的设计师与精英业主,提供媲美意大利一线品牌的艺术瓷砖与高品质空间美学解决方案。
BG Gallery is a high-end artistic tile brand originating from Spain, positioned with the core values of artistry, premium quality, and individuality.We integrate original Spanish design DNA with world-class craftsmanship, operating under a hybrid model of fully imported brands + authorized local production, delivering artistic tiles and premium spatial aesthetics comparable to top-tier Italian brands for elite Chinese designers and discerning homeowners.
BG葆格荟旗下拥有四大定位清晰的品牌,构成一个满足不同高端市场需求的完整品牌矩阵:
BG Gallery encompasses four clearly positioned sub-brands, forming a comprehensive matrix that meets diverse high-end market demands:
BG&BORGETTO
(主品牌 | 高端质感,艺术核心)
Main Brand | Premium Texture, Artistic Core
西班牙注册,授权生产。专为中国高端私宅和商业项目打造,产品涵盖高端艺术岩板和质感瓷砖。其使命是以亲和的价格,让中国中高产阶级享受到媲美顶级意大利品牌的设计与品质。
Registered in Spain and produced under license. Tailored for China’s high-end residential and commercial sectors, offering premium artistic slabs and textured tiles. Its mission is to deliver Italian-tier design and quality at accessible prices for China’s upper-middle class.
GRESPANIA
(西班牙原装进口 | 大规格专家)
Imported from Spain | Large Format Specialist
成立于1976年的西班牙知名品牌,100%西班牙原装生产。专注于高品质大规格瓷砖的研发与制造。
Founded in 1976, GRESPANIA is a prestigious Spanish brand producing 100% in Spain. It specializes in the R&D and manufacturing of high-quality large-format tiles.
CIFRE
(西班牙原装进口 | 艺术小砖大师)
Imported from Spain | Large Format Specialist
成立于1984年的西班牙知名品牌,100%西班牙原装生产。以其高端、精致的艺术小砖闻名。
Established in 1984, CIFRE is a renowned Spanish brand known for its refined, high-end small-format decorative tiles.
BORGETTO
(国际线 | 全球商业项目方案)
International Line | Global Project Solutions
授权生产模式,主攻国际市场。提供设计感强、性价比高的瓷砖解决方案,服务于全球中高端商业项目。
Produced under authorized licensing, BORGETTO serves international markets with design-forward, cost-effective tile solutions tailored for global mid-to-high-end commercial projects.
Market Positioning & Brand Strategy 市场身位与品牌定位
BG葆格荟在中国高端瓷砖市场金字塔中,
精准定位于“颈部核心”,是连接国际顶尖设计与中国高端消费市场的关键力量。
In China’s premium tile market pyramid, BG Gallery is precisely positioned at the “Neck Segment Core” — serving as the crucial bridge between top global design and high-end domestic demand.
· 设计价值向上对标: 意大利IMOLA, 意大利FLORIM, MARAZZI。
· 差异化优势: 相较于国内其他高端品牌,BG葆格荟在设计前瞻性、
工艺引领性、色彩丰富度和品牌国际化上拥有显著优势。
· Upward Design Benchmark: IMOLA (Italy), FLORIM (Italy), MARAZZI
· Differentiation Advantage: Compared with other Chinese high-end brands,
BG Gallery offers significant advantages in design foresight,
craftsmanship leadership, color richness, and international
brand identity.
技术与工艺的引领者
Technological Leadership
行业首推: 作为中国市场的技术先锋,首家推出并引领了多个与意大利同步的
顶级工艺,包括 4D星空釉、4D浮雕釉、4D精石雕等,并精通多种
复杂的三次烧工艺叠加技术。
规格标杆: 拥有行业内最齐全的规格矩阵之一(1200x2780, 1200x1200,
900x1800等)。于2023年在中国首推1200x1200mm规格,
至今仍是该规格的代表性品牌。
Industry Pioneer: The first in China to launch and lead multiple top-tier
technologies synchronized with Italy, including
4D Galaxy Glaze, 4D Relief Glaze, and 4D Fine
Stone Sculpture. Expert in complex multi-stage
third firing techniques.
艺术驱动的设计哲学
超越标准的“BG品控
国际化的品牌基因
Brand Honors 品牌荣誉
· 2025年6月: 荣获2025建陶行业“新质杯”《瓷砖设计金奖》
· 2025年5月: 荣获第十五届建筑卫生陶瓷十大品牌《岩板十大品牌》
· 2024年12月: 荣获第九届金砖奖《金砖奖·2024年度原创产品大奖》
· 2024年8月: 荣获佛山陶业《绿色减碳承诺品牌》
· 2024年6月: 荣获第38届中国国际陶瓷工业展首届《专精特新奖》
· 2024年5月: 荣获第20届陶瓷卫浴新锐榜《设计师喜爱品牌》
· 2024年1月: 荣获全球陶瓷产品供应链论坛《2023年度高增长品牌》
· 2023年5月: 荣获第19届陶瓷行业新锐榜《新锐品牌金奖》
· June 2025: “Golden Design Award” – New Quality Cup, Ceramic Industry
· May 2025: Top Ten Sintered Stone Brands – 15th Top Ceramic Sanitaryware Brands Awards
· Dec 2024: Original Product of the Year – 9th Golden Brick Awards
· Aug 2024: “Green Carbon Commitment Brand” – Foshan Ceramics Association
· June 2024: “Specialized, Refined, Distinctive and Innovative Award” – 38th China International Ceramic Industry Exhibition
· May 2024: Designers’ Favorite Brand – 20th Emerging Ceramics & Sanitaryware Brands Awards
· Jan 2024: High-Growth Brand of the Year – Global Ceramic Product Supply Chain Forum
· May 2023: Gold Award for Emerging Brand – 19th Emerging Ceramics Industry Awards